Jaguar I-Pace

A studio shoot for Jaguars new futuristic EV, the I-Pace. Lots of different shapes and angles were to be considered here, I think the design both in and out looks really fresh.

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Conceptually we were looking for a nod to future thinking…

“I do believe in time travel. Time travel to the future. Time flows like a river and it seems as if each of us is carried relentlessly along by time’s current. But time is like a river in another way. It flows at different speeds in different places and that is the key to travelling into the future. This idea was first proposed by Albert Einstein over 100 years ago.” – Stephen Hawking

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