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Honda Civic Type R

Joe Windsor-Williams shoots the Honda Type R 2017 campaign.  For the new Type R campaign we created an original urban racetrack, both to placate client fears over “fast” driving images on a normal road yet not opting for the default shoot location on just another race track.

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In terms of look and feel we wanted an authentic track feel with triple layer Armco and rumble strips mixed with progressive architecture of a modern city. Campaign integrity was focused on the viewer seemingly being trackside.

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