Honda Civic Type R
Joe Windsor-Williams shoots the Honda Type R 2017 campaign. For the new Type R campaign we created an original urban racetrack, both to placate client fears over “fast” driving images on a normal road yet not opting for the default shoot location on just another race track.
In terms of look and feel we wanted an authentic track feel with triple layer Armco and rumble strips mixed with progressive architecture of a modern city. Campaign integrity was focused on the viewer seemingly being trackside.